Chanel number 5 advert audrey tautou biography

The first stills from the spanking commercial by director Jean-Pierre Jeunet for Chanel No. 5 own acquire been released featuring actress Audrey Tautou and model Travis City. The story manages to hint to the universe and stage of Gabrielle Chanel in span number of indirect ways beside situating the narrative on blue blood the gentry Orient-Express with its Art Deco aesthetics, and showcasing an Audrey Tautou dressed in an atemporal manner yet reflective of Chanel's casual style and liking misunderstand sailmen's trousers for example, distinction outfit she wears on not too known pictures of hers.

Intensity less allusive ways and really symbolically present, one finds description number 5 interpersed in decency images of the movie which ends on the famous flash intertwined Cs logo.

Less simply night-time glamorous and glitzy get away from the ad shot by Baz Luhrman with Nicole Kidman fivesome years ago, the TV advertizing nevertheless makes a point resting on convey the idea that Chanel is all about ultimate group even when the tone has become more intimate.

Jean-Pierre Jeunet who already did Amélie fretfulness Tautou was quoted as gnome that

"Even in the existence of advertising, it can put in writing said that the house aristocratic Chanel works in an unmatched level of comfort, which allows you to go to prestige absolute limits,"...

The shoot lasted 3 weeks and involved 250 kin while it is more accustomed for Jeunet to devote 1 week maximum to a remunerative.

According to WWD,

"Tautou, who greatest charmed moviegoers in Jeunet's 2001 hit "Amélie," first crosses City aboard the train. Later, both unable to sleep, he lingers outside her cabin. In Metropolis, Tautou misses a riverboat, matchless to photograph it later cause the collapse of another ship, revealing Davenport unison its deck.

The ad, which recalls the vibrant colors build up "Amélie," plays out to Billie Holiday's lilting track "I'm out Fool to Want You" swallow closes with a shot care for the couple embracing, standing aloft Chanel's logo formed in uncluttered mosaic."

The strategy for Chanel relying on sumptious cyclical campaigns own their star fragrance is forbear both consolidate the image asset No.

5, make it unchanging more mythical if you desire, while attempting to attract spanking, younger customers to the redolence. The choice of Audrey Tautou will be further prolonged moisten the biopic about Coco Chanel in which she plays excellence designer. Her image is exclusively yourthful and fresh with trig slightly naïve and innocent pleasant that makes her very obtainable to a large audience.

The ad campain will garner hurry with a teaser at say publicly end of April 2009 get-together chaneln5.com and will open seemingly on the internet on Might 5th 2009, 88 years jab the day after it was introduced, respecting the superstitious kindness of Gabrielle Chanel who ostensible 5 to be her timely number (and it was in no way disproved by history.)

See also:

Rumor, Rumor: Audrey Tautou as Next Chanel No.5 Icon